Overview
In a ticketing market burdened with junk fees and a fragmented fan experience, Sports Illustrated Tickets emerged to usher in much-needed change. The team and I crafted a new brand identity for SI Tickets to support their fundraising initiatives as they aimed to compete with the likes of other ticketing behemoths.
Responsibilities
I managed the creation of multiple fundraising videos and assets, including the primary investor pitch deck and target-specific sizzle reels for potential investors, while leading a team of editors and VFX artists to refine and adjust creative.
Outcome
Leveraging a revamped brand identity and bespoke assets, Sports Illustrated Tickets expanded its reach, becoming one of three approved vendors of the NFL’s Ticketing Network, and secured legendary New Orleans Saints quarterback Drew Brees as a primary investor. They have simultaneously established themselves as a key pillar of the Sports Illustrated brand, driving ticket sales for major and local events alike.
My Roles
Post Production Supervisor
Brand Strategy
Editor
Client
Sports Illustrated, Authentic Brands Group
Additional
Team
Media RED:
Andrew Robert York (COO, Producer)
Logan A. Williams (Creative Director, VFX Lead)
Greg Peterson (Editor)
Melissa Zhuang, Jason Harpole (Assistant Editors)
Edward Pinkava (VFX Artist)
Tom Leach (CEO)
Year
2023-2024
