Overview
In the heart of Palm Desert, Hotel Paseo emerged as a distinguished addition to Marriott's Autograph Collection hotels. Since its inception, the team and I have taken the helm overseeing all marketing assets and shaping the property's brand identity.
Responsibilities
I oversee the placement and management of monthly ad campaigns, working with media managers for reporting on ad effectiveness in relation to hotel bookings. Simulatenously, managing teams of editors, I ensure quick delivery of ad creative for specific campaigns.
Outcome
Hotel Paseo has been recognized by Architectural Digest as one of the 'world's most majestic hotels in the desert.' In addition, paid ad creative and targeting consistently outperforms hotel industry averages, leading to a strong competitive edge in securing both transient and group bookings.
My Roles
Creative Strategy
Social Ad Strategy
Post-Production Supervisor
Client
Marriott, Autograph Collection Hotels
Year
2019-2025
